The app aims to raise awareness about the lasting impact a mother’s mental well-being and emotions have on fetal development
A new endeavour for pregnant mothers called iMumz has recently been conceptualized by a team of senior gynecologists, meditation coach and two IIT graduates. Touted as a companion in pregnancy who cares for mothers, iMumz aims to relook the way society approaches maternal health.
The platform revives the focus on holistic maternal well-being engrained in the Vedic philosophy of Garbh Sanskar that strongly advocates the need for physical, emotional, social, spiritual, and intellectual wellness for a mom-to-be. With this in hand, one can follow all the practices necessary to keep mothers healthy and happy. Conceptually designed for the mothers, iMumz helps them know and understand the changes and development in mothers’ body better.
The iMumz app was launched recently by spiritual guru Brahma Kumari Sister Shivani, herself a strong advocate of Garbh Sanskar, in the presence of Dr. Dinesh Baswal, Deputy Commissioner, Maternal Health at the Ministry of Health & Family Welfare, India and Dr. Shiv Kumar Alle Mariyappa, Cardiac Surgeon, MD-CEO, United Global Health & Health Advisor to Hon’ble Prime Minister of India & Nepal. Other dignitaries like Mayur Dhurpate, Co-founder & CTO, iMumz; Dr. Narendra Malhotra, Ex-President, FOGSI, ISAR & ISPAT; Dr. Neharika Malhotra, Sr. Consultant, Global Rainbow IVF; Marina de Moses, Co-founder & CEO, EuMuse, Scientist & Musician; and Dr. Anita Sabharwal, Sr. Gynecologist graced the occasion.
Pregnancy is a physiological process and the mind of a mother plays a huge role in the baby’s development. In fact, the mother’s state of emotions can have up to 51% impact on the baby’s IQ. Researchers have found that through neuropeptides released by a mother’s brain, babies can accurately sense her emotions and this profoundly impacts the baby’s brain architecture. The activity-based digital platform aims to take this awareness to a wide section of expecting mothers and help them adopt a mentally healthy lifestyle.
“Unfortunately, almost 15% of pregnant women end up suffering from a life-threatening complication during pregnancy while a whopping 70% have mild to severe anxiety. No wonder therefore that the digital platform has received immense support from gynecologists from across the country, who is actively recommending it to the patients,” informed Ravi Teja Akondi, Co-founder & CEO, iMumz.
“The activities we involve the mothers in include mindfulness, creative pursuits, relaxing music as well as yoga, among others. Scientific research has proved how these activities make way for healthy mental development of the baby through the mother’s mind and emotions,” added Dr. Jaideep Malhotra, Co-founder, iMumz, President – ISAR, ISPAT & SAFOMS.
Expecting mothers who have started using the app have already been sending powerful stories of its impact. A working woman who was experiencing a stressful phase failed to experience her baby kick for almost 3 days. However, as soon as she plugged in to the App and heard a session of Raag Kalyani, her baby started responded actively.