With the plans of expansion across the country, the largest IVF chain recently inaugurated its 28thcentre recently in Borivali, Mumbai. The center will be headed by IVF expert Dr Rinoy.
Planning to invest Rs 250Cr for their expansion throughout the country, Dr Ajay Murdia, Chairman, Indira IVF said “We are planning to expand our services across the South Region and the vision is to make advanced fertility facilities available in all the parts of India so that patients do not have to travel more than 150 kms for treatment. Patients can easily get a credible facility for treatment as all the services and facilities will be available in their vicinity under one roof. Next phase of expansion is to target smaller cities so that the travel distance is minimized to 200 Km.”
After establishing its roots in the North India, Indira IVF’s next focus is to strengthen its services in the Southern region of the country. They recently inaugurated the Hyderabad centre making it count 3 in the south, with other two centres in Chennai and Bengaluru. The king maker in the infertility treatment is also planning to spread throughout the tier two cities with a vision to reach 50 clinics by 2020.
“With 30 successful years of their service, the company still continues to be the largest chain of infertility clinics in India. After beginning from the two room clinic in 1988 by Dr Ajay Murdia, within 2017 its expansion has already reached 28 and the vision still continues to count. With all the state of the art facilities available, medically advances treatments will be a boon for patients at Mumbai” said Dr Rinoy, IVF expert and head, Indira IVF, Borivali, Mumbai.
“Now after reaching in all the metro and tier 1 cities across the country, in the subsequent stages of expansion, Indira IVF plans to target the southern belt tier-2 cities from Tamil Nadu, Andhra Pradesh, Telangana and Karnataka. Starting with cities like Madurai, Coimbatore, Trichy, Vizag, Warangal, Davangere and Raichur to name a few.” Added Dr Murdia.
Their success so far and still continuing the legacy is totally attributable to the 4A principle followed by the team – Affordability, Accessibility, Accuracy and awareness. With accuracy symbolizing the Medical Director Dr Kshitiz Murdia, Ashish Lodha, Director of Finance looks after the Affordability, Nitiz Murdia the Marketing Director is responsible for the awareness and the current trend, while the Director of Operations Manish Khatri sees opportunity to provide accessibility to patients seeking treatment.
Various reports suggest that the number of IVF process is on the rise, and with the same rate it is estimated to triple by 2020. According to the EY report, more than 15% of married couples in India seek IVF treatment and over 30 million couples suffer from infertility. At such pace, by 2020, the proportion of number of women in the reproductive age will result in high prevalence of infertility.