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HDFC launches myPrayer app for Vaishno Devi Temple

App to provide live darshan and donation facility to devotees due to restrictions on travel due to the Covid-19 pandemic

Shri Mata Vaishno Devi Shrine Board has launched its myPrayer app powered by HDFC Bank. Coming from HDFC Bank’s myApps range of services, the app will allow devotees to watch live Darshan and Aartis, make donations and have Prasad delivered at your doorstep from the comfort of their homes.

Known as the ‘Mata Vaishno Devi’ app, it has been launched just ahead of the festive season. This will benefit lakhs of devotees who traditionally visit the shrine, but would be unable to do so this year on account of the restrictions on travel due to the Covid-19 pandemic. The app is available for download from Google Playstore and has been completely customised for Vaishno Devi Temple.

The App was inaugurated digitally by Sh. Manoj Sinha, Hon’ble Lt. Governor of Jammu Kashmir, who is also the Chairman of Shri Mata Vaishno Devi Shrine Board.

The shrine dedicated to Mata Vaishno Devi is located in the folds of three peaked mountain named Trikoot in Jammu Kashmir. It is not directly accessible by road. Reaching the temple involves a challenging 12 km uphill trek from Katra. Given the geographical challenges and the restrictions on travel due to the pandemic the app will benefit all worshipers of the deity across the country.

“We are delighted to set up the myPrayer app for Mata Vaishnao Devi temple and be of service to lakhs of people,” said Smita Bhagat, Country Head, Government and Institutional Business, E-Commerce and Start-ups, HDFC Bank speaking about the milestone.

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